Appointment marks the launch of the company’s new growth strategy.

QStory, the UK’s first Real-Time Automation provider has appointed Naila Basit as Marketing Manager. In this role, Naila will draw on her experience in the unified communications and contact centre industry to further build on the marketing strategy to fuel the company’s ambitious growth plans over the next 5 years.

Naila joins QStory from Puzzel, a global CCaaS vendor, where she was responsible for Marketing in the UK. Prior to Puzzel, she spent time at Rostrvm Solutions (now IMImobile) where she gained valuable experience across sales and marketing for a leading dialler platform. Naila will now play a key role in executing QStory’s aggressive growth goals and will work closely with a highly experienced Board to develop a robust go-to-market plan. 

Naila Basit said, “I’m delighted to join QStory. Their unique approach to real-time automation and workforce agility is creating significant ROI for a growing list of enterprise contact centres globally. With recent significant investment, the company is on a trajectory to strengthen operations and continue global expansion. I am thrilled to have been offered the opportunity to lead the marketing team at such a critical time in their growth journey.”

Commenting on the new appointment, Paddy Coleman, CEO of Qstory said, “We are delighted to welcome Naila to our team. Naila’s strong knowledge and experience will be vital as we continue our ambitious plans to grow and develop innovative WEM/WFO solutions for our clients. She has the experience and commitment to boost QStory’s position and we have confidence in her abilities to spearhead a new marketing program. As our business grows, we will continue to invest in our employees to help meet our strategic vision for 2020 and beyond.” 

About QStory

QStory, based in Guildford, Surrey, is revolutionising the way call centres manage their real time activities. Their Real-Time Automation tool (ARTI), reporting analyst solution (Why Detector) and holiday automation approval application (AHA) are deployed in contact centres in the UK, Ireland, South Africa and the Americas. The QStory solutions were created after years of experience in delivering WFM projects globally and the realisation that traditional WFM platforms fall short in delivering the tools required by real-time teams. Their aim is to improve the contact centres’ customers’ experience and the working lives of the millions of call centre staff.

Press contacts

Fiona Coleman at / 01483 685360

QStory contact



T: +44 (0) 1483 685360