About Us

QStory is the UK’s first end-to-end Intraday Automation solution. Based in Guildford, QStory provides a suite of cloud-based tools that are deployed in contact centres across the UK, Ireland, South Africa and the Americas.

Winners of an Everline Future 50 Award and finalist for ‘Contact Centre Product of the Year’, QStory’s Intraday Automation solution, ARTI™ is the next step-up for contact centre performance. Under the leadership of software engineer Paddy Coleman, ARTI automatically identifies and recommends the changes that needed, matching the demand with resources available.

The journey began more than a decade ago when the QStory team offered SaaS to customers the flexibility of monthly pay-as-you-go subscription for their software to reduce their perceived risk of buying. Next up was a revolutionary WFM Planning-on Demand service, which helped bridge the gap between customers’ in-house skills and optimal use of their technology.

Since then QStory has worked on developing new technology to provide paradigm changes to the contact centre industry, supported by the UK Government’s InnovateUK programme.

Meet the team:

Paddy Coleman

Paddy Coleman

Founder & CEO

Fiona Coleman



Deon van Rhyn

Head of Development